PETA Should be Ashamed

I don’t think that there’s much to add to the largely righteous commentary on PETA’s youtube video, which apparently thinks it’s funny to equate veganism with uber-virility with the physical abuse of women. Oh — I get it. The woman in the video just got fucked by her vegan boyfriend. Apparently, we should treat animals ethically but not women. Oh — I get it. Women are lower than animals.

Now, that’s a very forward-thinking platform and sure to gain PETA a lot of support.

If you’re as annoyed by this as I am, why don’t you write or call the media liaison at PETA and let the organization know what you think? Or better yet, write and call.


2 responses to “PETA Should be Ashamed

  1. Pingback: Talking Back to PETA | Fembot Collective

  2. PETA has already set-up an automatic response to any email with the words “vegan boyfriend ad.” i got this back immediately:

    We often do “shocking” things to get the word out about animal abuse. PETA’s job is to draw attention to animal suffering, and we have found that provocative tactics yield more attention than the facts alone, which, in today’s tabloid media, aren’t enough to attract interest. We use all available opportunities to reach millions of people with powerful messages, and we often take a humorous approach to educating people about serious issues. Making people laugh is a great way to open them up to receiving more somber information. The situation is critical for billions of animals who are suffering on factory farms and in slaughterhouses, and our goal is to make the public think. Sometimes this requires tactics, such as naked marches and colorful ad campaigns, that some people find outrageous or offensive. We welcome discussion about—and even criticism of—our ads and campaigns because we know that getting people talking is the first step in raising awareness.

    We have found—and your message confirms—that people do pay more attention to our racier actions. Judging by the spike in visits to our websites generated by BWVAKTBOOM, this tactic is working, and more people than ever before are learning and thinking about going vegan. Billboards, print ads, and TV and radio airtime can cost millions of dollars, so PETA tries hard to think creatively about how to bring the animals’ message to the public. Our website and videos get the word out on the airwaves and in the public eye in ways that no amount of money spent on traditional advertising methods ever could.

    As an organization staffed largely by feminist women, we would not do something that we felt exacerbated the very serious problems that women face. We abhor domestic violence and work to educate the public about how animal abusers often move on to human victims ( However, BWVAKTBOOM is not about domestic violence—it’s a public service announcement–style, tongue-in-cheek “warning” about the side effects of vegans’ healthy sex lives! We believe that no topic is taboo—including the benefits one reaps with a vegan in the bedroom.

    Medical evidence indicates that meat and dairy products can lead to impotence because they clog the arteries that go to all organs, not just the heart. Consuming meat and dairy products is also linked to numerous other health problems, including heart disease, cancer, and strokes. Doctors and nutritionists will tell you that the best way to prevent artery blockage and other conditions that cause impotence is to avoid meat and dairy products and to eat a diet high in fiber, including plenty of fruits, vegetables, and whole grains—in other words, a healthy, plant-based diet. To learn more about the link between eating meat and impotence, please visit

    To learn more about going vegan, order a vegetarian/vegan starter kit, or browse through meat-free recipes, visit

    To learn how you can get active to help animals, please go to

    Thank you again for writing and for sharing your thoughts with us.

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